ddd designed and produced Court Vision - Mountain Dew's 2016 NBA All Star experience celebrating the intersection of basketball, cutting-edge technology, art, and culture.
Leading up to the experience Tilt Brush works were commissioned from a mix of graffiti artists, sculptors, and painters. Using a custom VR rig we devised, our team captured cinematic movements of curated works. The resulting media lived within gallery-like displays guests could explore through touch prior to immersing themselves within VR at one of four custom designed and fabricated stations.
An elevated center stage and jumbotron featured artist and basketball stars, such as Russell Westbrook, in VR throughout the 3 day event in Toronto, Ontario.